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What is the best in-store mobile shopping strategy?
Mobile is transforming in-store shopping by enabling consumers to use their smartphones to compare prices and make purchase decisions. However, showrooming is just one small part of how mobile will...
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16pc of consumers plan to purchase gifts on a mobile phone: Google
Mobile will have a bigger impact on holiday shopping this year Four out of five mobile and tablet owners will use their devices in their shopping activities for the upcoming holiday season, according...
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Kohl’s leverages mobile to spread its holiday message
Kohl's iPhone app With mobile expected to play a bigger role in consumers’ shopping activities this holiday season, Kohl’s is making mobile a key part of its marketing strategy, including plans to...
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Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow
Mobile purchasers like free shipping offers Free shipping offers have traditionally been one of the top strategies for online retailers to entice shoppers to make purchases during the busy holiday...
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Balancing third-party and branded apps during the holidays
Retailers will have their hands full this holiday season trying to lure consumers into their own branded applications, while also keeping a close eye on how products and offers appear in third-party...
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Big spenders: Mcommerce not just for small purchases any longer
Size of mobile purchases is growing With consumers spending as much as $48,000 on purchases made via mobile, it is clear that the medium is not just for small-ticket purchases any longer. In the early...
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Personalization fuels mobile-specific promotions this year
Retailers such as Walmart are tapping into mobile’s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. However, marketers need to dig deeper...
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What role does mobile play in omnichannel retailing?
The Best Buy mobile app As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a...
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Retailer enthusiasm for mobile payments tempered by power struggles in industry
Retailers look to PayPal for payment innovation Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a...
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Mobile drives significant expansion in merchant delivery services
With consumers increasingly shopping for everything from a new dress to tonight’s dinner via their smartphones, mobile-powered delivery services are expanding as merchants look to meet consumers’...
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Can mobile reinvigorate traditional department stores?
Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales. Mobile...
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QR code-enabled virtual stores support merchants’ mobile shopping strategies
Commuters order groceries via the Peapod app Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to...
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Amazon leverages mobile, social to drive digital gift card sales
Amazon is leveraging the convergence of mobile and social to make it easy for a group of friends on Facebook to pitch in and send a gift to someone. The new digital gift card offering, called Amazon...
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Is PayPal’s mobile payments strategy stalling out?
PayPal looks for bigger offline presence Mobile is one of eBay’s bright spots these days, but the company’s strength here was not enough to offset weakness in its core marketplace business during the...
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Retailers hone in on ship-to-store to fuel mobile investments
Ship-to-store on Walmart's mobile site Walmart, Sears and Nordstrom are a few of the many retailers making a bigger bet on ship-to-store efforts this holiday season, driven by the increasing importance...
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Gilt, Sears experience higher mobile conversions in build up to holidays
Gilt's new personal sale feature Retailers such as Sears and Gilt are reporting an increase in mobile conversion rates thanks to enhanced user experiences that are faster, more personalized and...
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Retale is latest to take a stab at mobilizing retail circulars
Bonial International Group today has launched a mobile application called Retale to help United States retailers deliver the traditional circular in a new format. A number of other organizations such...
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Will Thanksgiving be the biggest mobile shopping day ever?
Walmart is letting mobile users preview its Black Friday offers As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and...
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Should retailers begin accepting Bitcoins in-store and on mobile?
While Bitcoin is still a new and relatively untested payment network, it does have the potential to provide certain benefits in mobile such as an easier method of transaction for consumers and lower...
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Retailers lag on new opportunities with mobile gift cards
Starbucks is leveraging Twitter for commerce While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the...
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